In recent years, the adhesive nail art industry has grown rapidly, especially among young female consumers. The convenience and diversity of adhesive nail art have become its outstanding advantages. Users can easily complete nail art at home, saving time and effort. This method not only does not require the intervention of professional technicians, but also provides high cost performance, becoming the first choice of many fashion gurus. In addition, with the widespread promotion of environmental protection and sustainable concepts, adhesive nail products made of environmentally friendly materials have gradually become the focus of the market. Consumers are paying more and more attention to the environmental friendliness of products, and the adhesive nail industry is actively responding to this demand and using innovative materials to attract more consumers. Market research and precision marketing are the key to increasing brand awareness and expanding market share. When conducting market research, companies need to pay attention to consumer preferences and behavioral habits in order to develop targeted marketing strategies. In addition, through social media, online advertising and cooperative promotion, brands can effectively attract target consumer groups and enhance interaction between brands and consumers. Interactive elements such as online nail art competitions and user-generated content (UGC) are also important means to increase brand stickiness. By encouraging users to share their nail art photos and experiences, brands can enhance user engagement and loyalty. In short, the adhesive nail art industry has great potential. By using market research and precision marketing, brands can occupy a place in this fast-growing market and lead the industry development trend.