**Analysis of current market situation** Minimalist nail art has gained wide attention and acceptance in recent years. Consumers' demand for simple, clean and elegant nail art styles has been increasing year by year, especially among urban white-collar women. Market research shows that about 78% of consumers tend to choose minimalist nail art designs, which are more fashionable and practical than traditional and complicated nail art. This trend reflects the huge potential of the market. **Target Market Description** The main target consumer group of minimalist nail art design is women between the ages of 25 and 40. Most of them are urban white-collar workers with stable incomes, who pursue fashion but are not overly ostentatious. According to the survey, 33% of the target group has a monthly income of more than 5,000 yuan. They have high spending power and aesthetic awareness. They prefer simple and stylish nail art styles in pursuit of a personalized and high-quality lifestyle. **Competitor Analysis** The main competitors in the market include "Design Elegant Nail Art" and "Simple Beauty Time". "Design Elegant Nail Art" focuses on original design, emphasizing uniqueness and artistic sense, with a market share of about 24%. "Simple Beauty Time" has won a large number of young consumers through online platform promotion, professional services and high cost-effectiveness, with a market share of about 18%. Both have successfully gained a certain degree of popularity and loyal customers in the market through precise market positioning and effective marketing strategies. **Marketing Strategies and Suggestions** 1. **Personalized customization service**: Provide customized minimalist nail art design to meet customers' personalized needs and enhance brand added value. 2. **Social media promotion**: Use social media platforms such as Instagram and WeChat to display nail art design works and conduct interactive activities to attract potential customers. 3. **Co-marketing**: Collaborate with well-known fashion brands, lifestyle public accounts, etc. to increase brand exposure and recognition. 4. **Promotional activities**: Regularly hold nail experience activities and discount activities to attract new customers and promote repurchase of old customers. Through the above strategies, the brand awareness and market share of minimalist nail design can be effectively improved, and it can stand out in the highly competitive market.