In the nail industry, nail scissors are key tools and their market trends have attracted much attention. Current market data shows that with the increasing demand for nail art among consumers, high-quality, beautiful and multifunctional nail scissors are gradually gaining favor among consumers. In addition, the promotion of e-commerce channels and the optimization of brand publicity strategies have significantly contributed to the growth of market share. This trend shows that brands need to pay more attention to product research and development and positioning in order to gain an advantage in the fiercely competitive market. Data shows that in the past year, sales of nail scissors through e-commerce platforms increased by 20% year-on-year, which fully demonstrates the importance of online sales channels in the current market. Another trend worth noting is that consumers have increasingly higher requirements for the functionality of nail art tools. Not only must they have basic cutting functions, but they must also integrate multiple functions such as nail polishing and cleaning. Brands can meet this demand through technological innovation, thereby enhancing their market competitiveness. In general, understanding and grasping market trends is crucial to the brand's product development and marketing strategy. By continuously optimizing products and communication channels, the brand is expected to gain a larger market share in the future.