Problem: The fiercely competitive European beauty market

As market demand continues to increase, competition in the beauty market in the European Union (EU) is becoming increasingly fierce. As an important part of the beauty industry, eyelashes and nail products are inevitably facing problems such as severe homogeneity and low brand recognition. According to market research data in 2022, the size of the European beauty market has exceeded 45 billion euros, of which eyelashes and nail products account for about 15% of the market share. However, due to the influx of many brands, maintaining brand exposure and influence has become a major problem for companies.

Solution: Multi-channel marketing strategy

To address these challenges, the Company has developed a multi-channel marketing strategy aimed at increasing brand exposure and awareness among target markets.

1. Accurately identify the target market

Through in-depth market research and data analysis, we have clearly identified our target audience as female fashion consumers in the European Union. Data shows that women aged 18-35 account for 65% of the beauty product consumer group, among which college students and white-collar women are the main consumer force. Therefore, through targeted advertising and promotional activities, we can effectively attract this audience group.

2. Enhance online and offline interactions

The combination of online and offline marketing will help improve the brand's reach and user stickiness. Content related to fashion lifestyle can be placed on e-commerce platforms and social media, and eyelash and nail tutorials and user feedback can be released through platforms such as Instagram and TikTok to form interactions. Offline, by participating in fashion fairs and beauty exhibitions across Europe, direct interaction with consumers can be carried out to enhance the brand's influence. Data shows that brands that have participated in these activities in the past have achieved an average sales growth rate of more than 20%.

3. Promote word-of-mouth marketing

Word of mouth is one of the important factors for consumers to choose products. The company will cooperate with influential beauty bloggers and beauty experts to convey the value of products to more potential consumers through their real usage experience and feedback. Surveys show that up to 70% of consumers will refer to bloggers' recommendations when choosing beauty products.

4. Optimize SEO and improve search engine rankings

Optimize the SEO of the company's website and increase the ranking in the search engine by selecting the right keywords, thereby increasing the natural traffic. Keywords such as "beauty eyelashes", "eyelashes", "nail art", etc. will help improve the visibility of search results. Data shows that high-quality SEO optimization can increase the website's click-through rate by more than 30%.