In the fiercely competitive nail industry, how to stand out through personalized design has become the key to attracting customers. First of all, it is essential to understand the current nail art trends and customer preferences through market research. Data shows that in 2022, consumers' demand for simple styles and natural tones of nail art designs increased by 20%, while the demand for personalized and customized designs increased by 15%. (👩‍🎤MUJI style is very popular) Secondly, it is particularly important to identify the target market. Provide personalized design suggestions for customers of different ages, occupations and styles. For example, young white-collar workers may prefer simple and fashionable designs, while older customers prefer classic styles and high-quality products. In order to meet the needs of different consumption levels, product positioning and pricing strategies also need to be carefully planned. It is recommended to launch a multi-level service package, from basic manicure to luxury customization. The basic model is priced at 50 yuan per time, and the VIP customization model is priced from 200 yuan, so as to attract a wide range of customer groups. Finally, promotional activities can effectively increase customer return rates. Practical promotional methods include member discounts, such as 10% off the next service for each new customer introduced, or limited-time promotions, such as 20% off all nail services every Wednesday. Promotional activities not only attract new customers, but also increase brand awareness and customer stickiness. Through these strategies, not only can the competitiveness of nail services be improved, but also the company can achieve significant sales growth and enhance its brand value.