The easy manicure setup industry is experiencing significant growth. Market research shows that the main consumer group is young women, who pursue cost-effectiveness and efficient and convenient service experience. This trend provides huge market opportunities for the simple manicure industry, and companies should seize this opportunity and make precise positioning. For these young female consumers, product positioning should be fashionable and affordable. Flexible package pricing strategies can meet customers with different needs levels, thereby improving market competitiveness. To promote your brand effectively, social media is a powerful tool. Enterprises can carry out promotions through discounts, membership discounts, etc. to attract more customers and increase brand stickiness. In terms of business operations, optimizing the supply chain is also an important means to enhance competitiveness. Establishing close cooperative relationships with suppliers, agencies and advertising companies can ensure the continuity of brand promotion and the steady improvement of market share. In addition, by continuously improving supply chain management, companies can respond to market demand more quickly and promote sustainable business growth. In short, seizing the development opportunities of the simple manicure industry, accurately positioning the target market, flexibly using promotional strategies, and optimizing the supply chain are the key factors for companies to stand out in the fierce competition.