Self-adhesive false eyelashes have become a hot topic in modern beauty products. Consumers are highly concerned about their convenience and effectiveness. This article comprehensively summarizes the advantages and disadvantages of self-adhesive false eyelashes from the perspective of market analysis, so that consumers and market decision makers can better understand the product. First of all, one of the great advantages of self-adhesive false eyelashes is their convenience. Users only need to stick the false eyelashes on the roots of their eyelashes without using glue. According to market research data, **about 65%** of users think that using self-adhesive false eyelashes saves makeup time. This is very important in busy daily life, especially for office workers and students. Secondly, another advantage of self-adhesive false eyelashes is its simplicity. Traditional false eyelashes usually require more skills to ensure their fit and natural effect, but the design of self-adhesive false eyelashes greatly reduces this problem. According to statistics, **75%** of users who use self-adhesive false eyelashes for the first time said that the operation is relatively easy, which undoubtedly improves the user experience. Although self-adhesive false eyelashes have many advantages, they also have certain disadvantages. The first is the durability of the adhesive effect. Some users reported that self-adhesive false eyelashes may fall off after wearing for a long time. Data shows that **about 20% of users** said that they need to readjust the position of false eyelashes during wearing to ensure their adhesion. Another disadvantage of self-adhesive false eyelashes is their poor reusability. Many products lose their stickiness significantly when used for the second time, which means that users may need to purchase new false eyelashes frequently. **About 30% of users** said they were dissatisfied with the reusability of the product. In summary, self-adhesive false eyelashes do have obvious advantages in modern beauty, such as convenience and simplicity, but their disadvantages in durability and reusability cannot be ignored. Consumers need to weigh the pros and cons when choosing, and market decision makers should also refer to the above data to optimize products and marketing strategies to achieve dual growth in user demand and market share.