Analysis of nail industry trends in 2023

The nail industry will see a wealth of innovation and change in 2023. Here are some important trends to watch:

Promotion of environmentally friendly and sustainable materials

Market research shows that consumers have an increasing demand for natural ingredients and safe and healthy products. Brands need to pay more attention to environmental protection and safety certification to meet consumer expectations.

The popularity of minimalist style and high-end design

Minimalist style and high-end design will be widely popular in 2023, and simple yet textured nail art designs will attract more consumers.

Personalized customization service

Personalized service is an important factor in attracting customers. Using big data and AI technology to provide customers with customized nail designs will become a competitive advantage for brands.

Deepening of technology application

Digital experience will become a new trend in the nail industry in 2023. Through social media interaction and online promotion, brands can increase awareness and customer engagement, thereby increasing market share.