With the continuous development of the beauty industry, adhesive manicure, as an innovative product, has risen rapidly in the market in recent years. Compared with traditional manicure methods, adhesive manicure has successfully captured the hearts of female consumers in the fast-paced life with its obvious advantages of easy installation, low damage and multiple uses. At present, the adhesive nail art market is showing a rapid growth trend. Data shows that from 2018 to 2022, the average annual growth rate of the global adhesive manicure market has reached more than 20%. Consumer demand for this manicure method is mainly reflected in its efficiency and flexibility, especially in terms of instant effects and reusability, which further satisfies modern women's pursuit of efficiency and high-quality life. Major brands in the market have also adjusted their strategies to better cater to this trend. For example, a well-known brand cooperated with a well-known designer to launch a limited edition themed adhesive manicure, which not only increased the added value of the product, but also enhanced the brand's appeal. Another brand successfully attracted a large number of young consumers through social media marketing and formed a good reputation through user generated content (UGC). In view of future development prospects, adhesive manicure is regarded as a market segment with great potential. As technology continues to advance and consumer demand continues to grow, adhesive manicure is expected to occupy a larger market share in the next few years, further promoting innovation in the beauty industry. Overall, the rapid rise of adhesive manicure fully reflects the pursuit of efficiency, diversity and personalization by modern female consumers. This trend not only provides new business opportunities for related companies, but also provides industry professionals with rich research and exploration space. In the future, with the introduction of new technologies and the continuous optimization of market strategies, adhesive manicure will surely play a more important role in the beauty market.